instagram food is too real and influential

Instagram Food is Real… Too Real

Gavin Wren Food Opinion Pieces, Writing

It’s easy to underestimate the amount of influence we have on one another.

Much of my life has been spent assuming my actions are inconsequential, of little worth and certainly not influential in other people’s lives, which is a lie. Acts as small as saying hello to the postman have an effect on another person’s life, every social interaction creates reality.

When we post an image on Instagram, are we doing it to share, or to influence someone? Because whether it’s intentional or not, we are doing both. All of our decisions, whether conscious or not, are influenced by social interactions and all of our actions have an influence on others, whether intentional or not.

The reading rooms at the British Library have become my home, as I pore over Instagram and sociology books, gaining an insight into what Instagram is telling us about food. It’s a fascinating process, looking…

Instagram Composition secrets of the top ten personal style bloggers

Instagram Composition Guidelines from Style’s Top Ten

Gavin Wren Blogging

Have you ever wondered what the key to Instagram success is? What exactly do the big league social media influencers at the top of the game do, which makes them so popular?

This post is a chance to learn from the best, as I delve into an academic study from 2016 which analysed the most common Instagram composition styles and themes from the world’s top ten most influential personal style bloggers.

Instagram Facts.

51% of Instagram’s users are men and 49% women, compared to Pinterest which is 85% female. Instagram also has the most active users, 61% will ‘like’ at least one image every day. 73% of it’s users are between 15 and 35. Some sectors are more imporatant to users than others with fashion sits at the top of the pile, followed by beauty and home decor.

Popular Instagram users can become ‘opinion leaders’, people… come and read more…

The view from Random House offices

How to Write a Cookbook

Gavin Wren Cookbook Reviews, Writing

I was recently invited to a blogger morning hosted by The Happy Foodie, a unique event held at the headquarters of Penguin Random House, home to the work of some of food writing’s greatest names including my personal hero, Mr Ottolenghi. The November sun shone across the rooftops of London, showcasing the spectacular view from the Penguin Random House offices, but there were greater treats in store for us shortly afterwards. The highlight of the …

we sell followers how to use crowdfire

How to Use Crowdfire and be Authentic

Gavin Wren Food Blogging, Writing

The best way to use Crowdfire? Want to know the best way to use Crowdfire? Want the most efficient way to maximise your social networks? I’ll tell you the secrets behind it and how implementing it will effect your social media and your blog’s readership. In this post I’ll lay bare everything I’ve learned about using Crowdfire to build followers. It starts with one important thing to remember. One major rule to follow. Don’t use …