Sustainability. What a word, eh? Just look at it, all six of it’s magnificently uncomfortable syllables lined up in a row, begging to be used as frequently as possible in government, the corporate world or as shorthand for anyone who wishes to demonstrate how planetarily woke they are. Making potato peel crisps or porridge patties? That’s REAL LIFE sustainability happening right before your eyes.
In reality, sustainability is a bit dull, you can’t go out on date night for some sexy sustainability, or have a quiet Sunday relaxing on the sofa with some sustainability. It’s not a hobby or a team sport, you can’t get together with your pals on a Tuesday evening at the local leisure centre and play a few rounds of sustainability. Sustainability is like a beautiful butterfly, fluttering around, touching everything we see, yet, should we reach out to grasp it, it will evade our capture…
